M1 BUSINESS HUB × LOVR

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Gold Coast
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Proposal

Content and social for M1 Business Hub

Prepared for
Jase Verrusio · M1 Business Hub
Scope
Logan, Helensvale and Burleigh Heads
Date
August 2026
Findings

What we found

Checked live on your site on 27 August, and yours to keep whatever you decide.

  • The Gallery link in your menu is a dead page
    It returns Page Not Found. The one place a prospective tenant would go to see a space before enquiring does not exist, and the link to it is still sitting in your main navigation.
  • The page announcing available offices has no way to enquire
    Available Office Suites leads with Burleigh Facility Now Open, five to eight person offices available. There is no form on it, no footage, and five photographs. The only enquiry form on the site is on the contact page.
  • You have no Meta pixel at all
    Not a broken one. There is nothing installed. Your Google Analytics and your Google Ads remarketing tag are both live and firing, so Google can follow someone who looked at an office and Meta cannot see them at all.
  • You are three different businesses across your own channels
    Facebook is M1 Business Centre, LinkedIn is m1 business centre, and you trade as M1 Business Hub. Someone searching the name you advertise does not reliably find the pages you post to.
Worth noting

You told Sav a vacant office costs between two and a half and eleven and a half thousand dollars a month depending on the suite. Every item above sits between a person who is looking and a person who enquires. That is the frame for everything that follows.

The shape of it

Three sites, three different buyers

This is the reason a single content run does not serve you. You told Sav the three sites attract genuinely different tenants, and the footage that lets a sole trader picture themselves at Logan is not the footage that moves a established brand into Burleigh.

Logan
  • Sole traders
  • First office out of the house
  • Wants to see the desk, the door, the cost of entry
  • Walk through does the work
Helensvale
Bigger brands

Teams rather than individuals. Wants to see meeting rooms, the technology, and who else is in the building.

Burleigh Heads
  • Bigger brands
  • Newest facility, five to eight person offices
  • Lifestyle is the pitch as much as the office
  • James Street and the beach do the selling
How it ties together

The walk through clips are the working asset. Five ten second pieces per site, one per suite type, so a person who lands on an available office can see the actual room before they ask about it. The lifestyle content is what makes them want to be there. The human element is what stops it feeling like a real estate listing.

Option one

One full day, all three sites

One shoot day moving between Logan, Helensvale and Burleigh. The most efficient way to get a full library standing up quickly.

PieceLine
Photography, shoot guideArt direction, mood board, shot list, styling and the running order across all three sites.$500
Photography, full dayA full day with our photographer and creative director, moving across the three locations.$2,000
Photography, deliverablesEighty to one hundred edited stills, colour graded to one direction.$2,000
Cinematography, shoot guideStory board, treatment, scripting and shot list, built before anything is filmed.$500
Cinematography, full dayA full day with our cinematographer and creative director, run alongside the photography.$2,500
Cinematography, deliverablesTen cinematic vignettes for lifestyle and ten walk through vignettes, edited, graded and sound treated, cut vertical for social.$3,500
Option one, complete$11,000
Option two · recommended

A half day at each site

Three separate half days, one per location, each with its own direction. More time in each building, footage shot for the tenant that site actually attracts, and you can start with one site and add the others when you are ready. Priced per location.

Piece, per locationLine
Photography, shoot guideDirection built for that site and the tenant it attracts, not a single guide stretched across three.$500
Photography, half dayA half day on site with our photographer and creative director.$1,000
Photography, deliverablesForty to fifty edited stills, colour graded to one direction.$1,000
Cinematography, shoot guideStory board, treatment and shot list for that location.$500
Cinematography, half dayA half day with our cinematographer and creative director, run alongside the photography half day.$1,500
Cinematography, deliverablesSix cinematic vignettes for lifestyle and six walk through vignettes, edited, graded and sound treated, cut vertical for social.$1,500
One location$6,000
All three locations$18,000
Social

Three ways to run it

Strategy and creative are what we build. Activation is us doing the posting, and it is priced separately on every option so you can keep that in house if you would rather.

  • Monthly strategy, one page · $2,200 per month
    Monthly strategy with a quarterly creative strategy meeting and reporting. Excludes activation, which is $300 a month on top.
  • Quarterly strategy, one page · $4,400 per quarter
    Thirty six posts across the quarter, three a week, including carousels, reels and graphic overlays. Monthly creative strategy meetings and reporting. Excludes activation, which is $600 on top.
  • Quarterly strategy, three pages · $8,800 per quarter
    A separate strategy for each site, thirty six posts per page across the quarter, three a week each, including carousels, reels and graphic overlays. Monthly creative strategy meetings and reporting. Excludes activation, which is $800 on top. This is the one that matches the three audiences on the earlier page.
Next steps

Tick what you would like

Take one option or take a single site and see how it performs before adding the others. Nothing here depends on anything else, and we will come back to you on whatever you send.

Option one, one full day
Option two, per location
Social, choose one
Activation, if we post
One off$0
Monthly$0
All figures exclude GST. Quarterly items are not carried in the running totals above, so read those on the social page. Option one and option two are alternatives, not additions. Project work splits fifty on acceptance and fifty on delivery. Nothing is committed by sending this.
Ask a question
Thank you, that is with us. Sav will come back to you on it.
Prepared by LOVR for M1 Business Hub
Savannah Barber · savannah@lovr.agency